In India, a businessman looking for a chauffeur might ask his friend, who might ask his chauffeur. Such connections provide a kind of quality control. The friend's chauffeur, for instance, will not recommend a hoodlum, for fear of losing his own job.
To re-create this dynamic online, Babajob pays people to be "connectors" between employer and employee. In the example above, the businessman's friend and his chauffeur would each earn the equivalent of $2.50 if they connected the businessman with someone he liked.
The model is gaining attention, and praise. A Bangalore venture capitalist, when told of Babajob, immediately asked to be put in touch with Mr. Blagsvedt. And Steve Pogorzelski, president of the international division of Monster.com, the American jobs site, said, "Wow" when told of the company. "It is an important innovation because it opens up the marketplace to people of socioeconomic levels who may not have the widest array of jobs available to them."
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