BBC NEWS | Business | Silver surfers ready to storm shops: "With the online shopping market set to grow to £60bn by 2010, retailers could be throwing away billions if they fail to invest in the older online shopper, says research by the Future Foundation.
Already nearly one in every four adults in the UK has bought goods online in the past six months, double the amount three years ago.
And now, almost two out of every three of those coming up to retirement are using the web, compared with just a third in 2001, signalling an impending silver surfer shopping bonanza.
According to the report, commissioned on behalf of The AirMiles Travel Company, online sales will keep accelerating, accounting for 20% of total retail spending by 2010.
In the meantime, a growing number of shoppers aged from 55 to 64, traditionally ignored by e-tailers, are eagerly jumping on the internet bandwagon.
Researchers warn a revolution in online shopping fuelled by the elderly consumer is only five years away."
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