Covered California

Big Insurance providers opt to wait and watch. Providers signing up leave out high cost health case provider networks to make plans affordable. 

$300 average premium in california and 40% will be eligible for subsidy and only 16% of California expected to sign up for this. 

[link] No more exclusions based on prior conditions, the mandate to buy insurance even if you're healthy and subsidies to make insurance affordable for lower-income people.  Covered California Executive Director Peter Lee is planning a $236 million marketing campaign -- paid for by the federal government -- to recruit healthy, uninsured people to the exchange. Lee hopes to enroll 1.4 million Californians in 2014 and millions more in succeeding years.

[kqed] When setting an individual's premium, insurance plans in the exchange may look at only three factors: age, where you live and family size. Insurance companies may no longer use your health condition or your health history to set premiums. People may no longer be turned down for pre-existing conditions.

[kqed] fears abound that young people's premiums will skyrocket because the health law limits the difference in price between plans for the young and old.