India's new lobbyists use American methods - Business - International Herald Tribune: "Lobbyists say one secret of their craft is to invoke the public good in support of their clients' interest.
When TetraPak, a European packaging company, wanted duties cut on a raw material, it hired Dilip Cherian, a Delhi lobbyist who charges clients $100,000 a year.
The company came out with a statement criticizing the duties. But Cherian also attempted to create a groundswell of support for a duty cut from milk farmers too destitute to buy the cartons at present prices. TetraPak declined to comment for this article.
Cherian's team traveled to villages to persuade farmers' cooperatives to lobby their members of Parliament, who in turn lobbied the finance minister. 'What happens here is that actually policy- making is much more democratic than it seems,' Cherian said, when asked about lobbying's influence on democracy."
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