Intel says something similar to Trusted Platform Module can provide

"a way to let valuable data be combined and analyzed without endangering anyone’s privacy. Its researchers are testing a super-secure data locker where a company could combine its sensitive data with that from another party without either side risking that raw information being seen or stolen." 

Seems like baseless bragging to me. Something the first commenter points out very succinctly.

Gerome Miklau, an associate professor at the University of Massachusetts, Amherst, says that the approach Intel is testing does have the potential to reduce risks of disclosing sensitive information. But he adds that it could be difficult to a find third party that companies would trust to run such a service.

[via technologyReview]