I don't know if it will be a hit. I like the idea but wouldn't buy one myself, unless they package a couple of jackets with the device at a reasonable cost. However I think for the engineering team this system must've been a lot of fun to work on.
Technology Review: Rethinking the Cell Phone
Modu Mobile, the Israeli startup that launched the phone, is hoping to change the way that consumers think about their handhelds, explains Itay Sherman, the company's chief technology officer. Today, people generally have one phone that they use all the time, and they use it for a year or two because it's too expensive to buy a new model more frequently. But Sherman says that the idea of one phone for all occasions doesn't mesh with people's lifestyle. Sometimes you want to walk around with the smallest possible phone, he says; other times you want a good messaging device with a large keyboard, or a media player with a large screen. "Instead of buying a completely new phone, the jacket enables you to switch."
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