What Do Women Want? Just Ask - New York Times: "We are perhaps on the first step to a matriarchal society; women will earn more money than men if current trends continue by 2028,” said Michael J. Silverstein of the Boston Consulting Group. “The trend has been escalating in the last 10 years as there has been a gradual, slow erosion of the power balance in the family, a psychic rebalancing.”
Women, Mr. Silverstein added, are “controlling purchases and driving a shift in our economy.”
Retailers like Home Depot, Lowe’s, Sears, Best Buy and others recognize that women are running their households like purchasing managers. Some are “identifying stores that have more female shoppers and offering additional services,” including sales support, customized signs and special product displays, said Dana L. Telsey, who runs her own independent research firm. Travel companies, automakers, and other companies, meanwhile, have had to cater to the tastes of women who have careers outside the home and are pursuing hobbies and other pricey interests. The phenomenon is readily apparent on the Internet, where Web sites built around the needs and interests of such groups as female homeowners and car buyers have gained steady traction."
Will Power make them crazy too ? Will a matriarchal society offer secondary status to men ? Will men be able to adapt to the change ? It'll be very interesting :)
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