BBC NEWS | Technology | Google listens to screen routine: "A system that lets your computer 'listen' to your television to create targeted web adverts has been designed and tested by researchers at Google.
The 'mass personalization' system can identify a programme from as little as five seconds of sound.
It then presents related information or adverts in the web browser.
Google researchers believe it could also be used to monitor audience size or create social networks around viewers watching the same show.
'The system could keep up with users while they channel surf, presenting them with a real-time forum about a live political debate one minute and an ad-hoc chat room for a sporting event in the next,' wrote Google researchers Michele Covell and Shumeet Baluja on the Google research blog."
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