I saw this guy at the gym wear a worn out white T-shirt, and the very next second I saw a picture of tha man playing Polo at the bottom right-side of his shirt. My impression about this piece of clothing and the person wearing it changed within a fraction of a second.
Maybe they teach you this in the marketting classes, but I still find this concept of a brand an interesting mindgame. We are taught to associate an image with high quality and social standing. Just like in India a slightly plump person is thought to be from a wealthier family. In the 'blink' of an eye we sum up the person based on a small picture at the corner of their attire.
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